After receiving the 10th email asking why I’m changing my name, I decided I’d just explain. 
My parents named me Lucinda Bromwyn Duncalfe. Roughly, it means light princess of the cowshed (yeah). Lucinda is an old family name from my Mom’s side. Bromwyn is what they really wanted to name me but were worried about how unusual it is - it’s Welsh. My full name is (truncated) iambic pentameter. I always liked my name, always felt comfortable with it, like it says who I am. (As does Lu, which has a lot fewer letters and has followed me, sooner or later, everywhere since I started playing basketball in 7th grade.)
The first time I married, I eloped and did nothing by the book; the marriage was an utter failure. Trying a different approach seemed like the thing to do. So the second time I did the full traditional thing, white dress and all. Although it took me a while, that included changing my name. I first tried Duncalfe-Holt but that was too long and awkward. I didn’t start using Holt alone until my first daughter was in school, when family cohesion seemed important. The idea that I should give up my name, just because I’m female never sat well with me. Now, 8 years later, I don’t think it matters if my name is the same as my husband’s and daughters’, and I still feel a lot more like Lucinda Duncalfe than Lucinda Holt.
I played with the idea of changing back for about a year. A few months ago I started the expensive, onerous process. When you get married you just go to a Social Security office and they change your name. Changing credit cards etc is a pain, but the name change is nothing. I’m told that it’s straightforward in divorce too. But in my situation I had to get fingerprint cards done, present myself to the Court, pay a big fee, then publish a notice in two newspapers, obtain proof of publication, and I still have to go before a judge.
Coincidentally, my court date is next week. That timing turned out to be good, since I’ve moved on from ClickEquations and had to change my contact information anyway. So, as of yesterday publicly, and next Wednesday for real, I’m back to being who I was for the first 37 years of my life. 
It’s going to feel great. Like home.

We sold ClickEquations today. And I’m changing my name back to Lucinda Bromwyn Duncalfe (long story, and no I’m not getting divorced). So it seems like a good time for a fresh blog - and you found it! (My old stuff is still at www.cerealceo.com.) I also have a new email address: lucinda at duncalfe dot me and a new Twitter handle: @LucindaD.
I will help with the transition for a month or so, then spend the summer with my girls (yeah!). I plan to do one more company - let me know if you have a great idea or know someone who does.

Lots is changing, including where I'm blogging.
From now on you can find me at www.duncalfe.me
Email me at lucinda at duncalfe dot me.