Lucinda Duncalfe
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Lucinda
Bromwyn
​Duncalfe

Entrepreneur/CEO, Director, coach
Mom, c
ook, karateka
Native New Yorker
​#LymeDisease, #autism

I'm Starting a New Adventure

3/10/2012

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I’ve founded a new company, this time all by my lonesome. Depending on how you count, this is at least my sixth startup:
  • Dial Info/Automated call processing - went there right out of school as a secretary, ended up as a product manager
  • Infonautics - joined to run product management as about employee 30, left less than a year later after we’d gone public and grown to 150
  • Destiny Software - joined Skip Shuda’s company as CEO and the 3rd employee, grew that one to $25m in sales and profitability before (oddly) closing it down post-bust and -9/11 distributing the significant cash reserves
  • TurnTide - an antispam company I co-founded with David Brussin to take advantage of technology he invented at ePrivacy Group. We sold it to Symantec.
  • Cuts.com - a video editing platform that I founded with Sunny Ballijipalli and Russell Holt which we later moved out west to be run by a CEO who sold it to RiffTrax. 
  • ClickEquations - I ran this SaaS company with a paid search management platform that started life as Commerce360, which grew out of Craig Danuloff’s PreCommerce Group. 
  • I’ve also been on the board or consulted with Monetate, Semprae Labs, Kerathin, FNX, ExpertPlan, and others. 
The point is, I’ve done a lot of startups, but never one without a partner. 
The most common question I get after speaking at entrepreneurial events is always some version of “how do I start?” and the answer is “you just do,” which isn’t very useful for people. The only thing that seems useful is to give them examples. My plan is to tell the story of my next company as it unfolds, in the same way I documented my experience as an Eisenhower Fellow in a long series of posts on my old blog [Cereal CEO, which I'm copying into this new blog]. I hope that it’s useful to other entrepreneurs. 
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May 21st, 2017

1/29/2012

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Cuts Coda

6/12/2007

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Cuts is sold. Very bittersweet Id love to be building it into the huge business I know it can be. But also happy that it found a good home.
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Relationships

5/3/2007

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I was having lunch not too long ago with a great friend, helping him out with a new wine sitehe’s been building. He mentioned that a mutual business acquaintance had said that “I’ve never seen anyone network like” me. Huh? I hate networking. I hate when I feel like people are networking with me.But I do believe in relationships. Even though I’m an introvert and don’t really know how to talk to people whom I don’t know, unless I have something specific to talk with them about. Like work.Why do you care?
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Thats a photo of the staff of TurnTide, which we founded and sold to Symantec in 2004. The orange circles are the people who have now joined us at Commerce360. The red circles are people who worked with us at Destiny before TurnTide.Nurturing relationships is smart all of those people are awesome. And they are known quantities; they reduce risk. Mostly, though, it’s fun to be with people you know, like, and share history with.
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    Me

    I've started and/or run too many venture capital-backed software companies, plus one ill-fated food startup. 
    ​I blog in spurts, about all sorts of things. Pre-2017 posts are moved over from old platforms, so please excuse weird formatting and the loss of all comments. 
    Visit my daughter's site about Lyme disease too. 

    View my profile on LinkedIn